What's on?

06/10/09
AnaNichoola Launch New Range at Cycle Show 2009

AnaNichoola will be at Cycle Show 2009 revealing their brand new range of
ethically produced cycle clothing, for women who are passionate about
all-forms of cycling.

As we move towards winter it’s the perfect time to check out AnaNichoola’s
cute range of capes, windbreakers and essential wear, the kidney warmer;
the range is designed so that you’re ready to hop off the bike looking
perfectly styled for any social occasion.

The new range will be on show at the Earls Court exhibition centre so drop
by and see what the brand is all about.

Anna Glowinski of AnaNichoola says; “In recent years we saw bike shops
having dedicated women’s specific sections which was a far cry from the
lone pair of ‘one-size-fits-all’ offerings of the past. We started to
recognise a real shift in not only the clothing available but also the
real
demand for it among females, who like to perform, but let’s face it like
us
at AnaNichoola, are still a little bit vain.

“We started developing some products then realised there was something in
real demand here; it was the beginning of AnaNichoola, we’ve always been
at
home dirt jumping with the boys but that’s not to say we don’t want to
retain our femininity.

“We don’t want to apologise for who we are, or hide our pony tails under
our helmets; feminine style doesn’t mean kissing goodbye to performance
and
that is what AnaNichoola is trying to embrace.”

You can see World Champion Joanna Rowsell modelling one of the Lucky
Saddle bamboo t-shirts at www.ananichoola.co.uk – In Joanna's experience
"its either lycra or nothing" so AnaNichoola asked her to try this
soft-to-touch, breathable tee for size.

“Please have a look at the gallery and be ready for Joanna Rowsell in the
future- she's fast, female, beautiful and has a massive smile, which
encompasses the AnaNichoola philosophy - Great Britain definitely has
something to be proud of in her!”

AnaNichoola are passionate about riding, which means their products are
tried and tested with performance in mind. AnaNichoola also has a range of
products to cater for all your cycling needs. If you are an extreme chick
wanting to make a statement in the cycling world you will love the funky
coloured bike lock covers, bike-part jewellery and designed t-shirts. And
for you office babes (who secretly know that you love your bike but have
to
look appropriate for the day job), get your hands on one of the handmade
capes, bamboo vests and stylish kidney warmers. All this can be found in
the SHOP section.

When the crew are not busy designing clothing to keep you comfortable and
looking great on the bike they are out and about encouraging more ladies
to
get out on a bicycle. Check out "WHAT'S ON?" for inspirational interviews
and events that suit you, ranging from cycle training, BMX skills
sessions,
mountain bike days and leisure rides.

Who are AnaNichoola?

AnaNichoola is a brand that celebrates women and cycling in all their
forms of glory. Founded by racing cyclist and instructor, Anna Glowinski
and contributed to by a bunch of freelance cycling creatives. Clothing,
accessories and events (MTB weekends, cycle training, track days,
holidays)the brand works to get more women cycling with confidence, whilst
offering stylish clothing that really performs when you need it.

Our stance on ethical clothing:

Our products produced with natural fabrics are organic, sustainable and
all of our products and produced in fair working conditions. All products
are made in the UK, making use of recycled materials where possible and
are
conscious of the human and environmental impacts of our manufacturing
processes.

If you require additional information or further images please don't
hesitate to contact the press office on rebecca@ananichoola.co.uk